Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment

Yumi Yoshida, Kenta Tanaka, Shunsuke Managi

研究成果: ジャーナルへの寄稿学術誌査読

10 被引用数 (Scopus)

抄録

This study investigates consumers’ preference for dynamic pricing rules using a choice experiment. Among alternative electricity pricing rules, time of use (TOU) is most preferred by consumers, and our estimation results show that TOU has the highest value of WTP among pricing rules. Furthermore, consumers’ characteristics affect their choice of a pricing rule. Our results show that risk preference in particular affects the choice probability of each pricing rule.

本文言語英語
論文番号4
ジャーナルJournal of Economic Structures
6
1
DOI
出版ステータス出版済み - 12月 1 2017

!!!All Science Journal Classification (ASJC) codes

  • 経済学、計量経済学
  • 経済学、計量経済学および金融学(その他)

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