How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?

Yuta Sonoda, Kazato Oishi, Yosuke Chomei, Hiroyuki Hirooka

研究成果: ジャーナルへの寄稿学術誌査読

45 被引用数 (Scopus)

抄録

Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change” “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.

本文言語英語
ページ(範囲)75-86
ページ数12
ジャーナルMeat Science
146
DOI
出版ステータス出版済み - 12月 2018

!!!All Science Journal Classification (ASJC) codes

  • 食品科学

フィンガープリント

「How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル