TY - JOUR
T1 - Aroma Nudges
T2 - 17th International Conference on Persuasive Technology Adjunct, PERSUASIVE-ADJ 2022
AU - Nakamura, Yugo
AU - Matsuda, Yuki
AU - Misaki, Shinya
AU - Yasumoto, Keiichi
N1 - Publisher Copyright:
Copyright © 2022 for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
PY - 2022
Y1 - 2022
N2 - Due to the pandemic of COVID-19, product sampling at supermarkets has been restricted, and the disposal of unsold vegetables and other perishable foods has become a problem. To explore alternatives to product sampling, this study focuses on the “aroma” generated during product sampling and explores the effect of aroma nudges on purchasing behavior. Specifically, we focused on the scenario of promoting the purchase of Yamato-maru eggplant, a traditional vegetable of Nara Prefecture in Japan. We conducted an experiment in a supermarket for two months, from June to July of 2021, the season of the Yamato-maru eggplant. We compared the number of visits to the sales booth, the time spent in the booth, and the sales volume under four conditions: (1) no presentation, (2) presentation of paper media, (3) presentation of the paper and video media, and (4) presentation of a paper, video, and olfactory media. The experiment results suggest that the inclusion of aroma nudges has a positive potential to attract consumer interest and positively influence their purchasing decisions.
AB - Due to the pandemic of COVID-19, product sampling at supermarkets has been restricted, and the disposal of unsold vegetables and other perishable foods has become a problem. To explore alternatives to product sampling, this study focuses on the “aroma” generated during product sampling and explores the effect of aroma nudges on purchasing behavior. Specifically, we focused on the scenario of promoting the purchase of Yamato-maru eggplant, a traditional vegetable of Nara Prefecture in Japan. We conducted an experiment in a supermarket for two months, from June to July of 2021, the season of the Yamato-maru eggplant. We compared the number of visits to the sales booth, the time spent in the booth, and the sales volume under four conditions: (1) no presentation, (2) presentation of paper media, (3) presentation of the paper and video media, and (4) presentation of a paper, video, and olfactory media. The experiment results suggest that the inclusion of aroma nudges has a positive potential to attract consumer interest and positively influence their purchasing decisions.
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M3 - Conference article
AN - SCOPUS:85132290459
SN - 1613-0073
VL - 3153
JO - CEUR Workshop Proceedings
JF - CEUR Workshop Proceedings
Y2 - 29 March 2022 through 31 March 2022
ER -