TY - GEN
T1 - Visitor Behavior Analysis Based on Large-Scale Wi-Fi Location Data
AU - Maruta, Masaki
AU - Sano, Yuta
AU - Yamaguchi, Kohei
AU - Mine, Tsunenori
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2016/1/6
Y1 - 2016/1/6
N2 - The paper aims to interpret visitor behaviors by analyzing a large scale Wi-Fi location data obtained at Interop Tokyo 2014. We first detected a situation of a visitor's stay at a booth, calculated the sojourn time of the visitor and represented each visitor as a booth vector whose element value is the total sojourn time of the visitor at a booth. Then, we classified the visitors by k-Means. By using category labels of each booth, we analyzed characteristics of clusters. The results illustrate that some categories appear at the top rank of most clusters, and the area of the booths included in each cluster is mostly some specific small one, not the entire one.
AB - The paper aims to interpret visitor behaviors by analyzing a large scale Wi-Fi location data obtained at Interop Tokyo 2014. We first detected a situation of a visitor's stay at a booth, calculated the sojourn time of the visitor and represented each visitor as a booth vector whose element value is the total sojourn time of the visitor at a booth. Then, we classified the visitors by k-Means. By using category labels of each booth, we analyzed characteristics of clusters. The results illustrate that some categories appear at the top rank of most clusters, and the area of the booths included in each cluster is mostly some specific small one, not the entire one.
UR - https://www.scopus.com/pages/publications/84964324537
UR - https://www.scopus.com/pages/publications/84964324537#tab=citedBy
U2 - 10.1109/IIAI-AAI.2015.194
DO - 10.1109/IIAI-AAI.2015.194
M3 - Conference contribution
AN - SCOPUS:84964324537
T3 - Proceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015
SP - 55
EP - 60
BT - Proceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015
A2 - Hirokawa, Sachio
A2 - Hashimoto, Kiyota
A2 - Matsuo, Tokuro
A2 - Mine, Tsunenori
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 4th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2015
Y2 - 12 July 2015 through 16 July 2015
ER -