The evolution of fresh produce supply chains: From spot markets to contracts

Masayoshi Maruyama, Mitsunori Hirogaki

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


The concentration in large retail firms is having a major impact on supply chain organization, and their buying power and supply contracts have led to a profound change in the fresh fruit and vegetable industry. Closer vertical co-ordination has occurred as the use of spot markets has declined. This paper proposes a model of a three-level supply chain consisting of producers, a wholesaler, and a retailer under the influence of two kinds of uncertainties with respect to product quality and retail demand. We use this model to consider the effects of vertical co-ordinationon output, prices, and the welfare of the various participants.

Original languageEnglish
Pages (from-to)359-376
Number of pages18
JournalInternational Review of Retail, Distribution and Consumer Research
Issue number4
Publication statusPublished - Sept 2007
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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