Research on design evaluation indicators drawn from the good design award jury members' comments

In order to clarify the gap in design evaluation that is thought to exist between groups of people - designers, providers (including managers) and end users - we aimed to create and put into a practical format design evaluation indicators that would make it possible for people from all perspectives to make determinations. We wondered if the same object is being evaluated, whether there are gaps in design evaluations among people who are relatively well versed in creating objects, people such as sellers and marketers who are responsible for providing society with the ultimate fruit and the people who actually use them. Therefore, we created design evaluation indicators so that people with different perspectives can evaluate designs using the same criteria and clarified the gap in design evaluations by collecting data from each group of users through the design indicators. In addition, we think that discussion of the factors that lead to the gap between user groups based on the results of the survey can provide hints at new directions for creation.