Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia

Girma Gezimu Gebre, Hiroshi Isoda, Yuichiro Amekawa, Dil Bahadur Rahut, Hisako Nomura, Takaaki Watanabe

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.

Original languageEnglish
JournalJournal of International Food and Agribusiness Marketing
Publication statusAccepted/In press - 2021

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Food Science
  • Marketing


Dive into the research topics of 'Marketing Efficiency among Gender-Based Decision-Making Farm Households in Southern Ethiopia'. Together they form a unique fingerprint.

Cite this