Innovations in the Service Industry During the COVID-19 Pandemic: The Case of Japan

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter investigates the impact of the COVID-19 pandemic on the Japanese service sector and the resulting innovations to manage and respond to the difficult situation. Specifically, this study illustrates how e-commerce is emerging as a leading channel for retailers, examines the ethical awareness of both businesses and consumers, and studies the new business models resulting from this trend. Based on several case studies, this study examines the service sector's response to a series of disasters, the cultural background of consumers, and age-long corporate cultures. Additionally, the future direction of innovation in Japan's service sector is discussed and forecasted.

Original languageEnglish
Title of host publicationHandbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations
PublisherIGI Global
Number of pages10
ISBN (Electronic)9781668467633
ISBN (Print)9781799888567
Publication statusPublished - Jun 24 2022

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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