Gender-based Decision Making in Marketing Channel Choice – Evidence of Maize Supply Chains in Southern Ethiopia

Girma Gezimu Gebre, Hiroshi Isoda, Yuichiro Amekawa, Dil Bahadur Rahut, Hisako Nomura, Takaaki Watanabe

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


We examine factors affecting the choice of marketing channels for maize among male, female, and joint decision-making farm households using data from households in Dawuro zone, southern Ethiopia. Econometric results suggest that female and joint decision-makers are more likely to sell maize to consumers or retailers in the main local market where the maize price is higher than to wholesale merchants directly from the farm. Individual decision-makers (male or female) who grow improved maize varieties are more likely to sell to wholesalers directly from the farm. This may be an indication of the effectiveness of joint decisions over individual decisions related to the market price. We also found that improved maize varieties distributed to farmers in the study area are of poor quality and that there is a lack of modern storage facilities so that farmers have to sell immediately after harvest during the lower price season. Thus, there is a need for policies promoting the distribution of high-quality maize seeds and encouraging investments in the establishment of modern maize storage facilities in the study area.

Original languageEnglish
Pages (from-to)443-451
Number of pages9
JournalHuman Ecology
Issue number4
Publication statusPublished - Aug 2021

All Science Journal Classification (ASJC) codes

  • Ecology
  • Anthropology
  • Environmental Science (miscellaneous)
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science


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