Energy Conservation and Risk of Electric Outage: Laboratory Experimental Study

In recent decades, climate change and resource limitations have become serious problems. To overcome these problems, many countries promote the introduction of renewable energy. However, the diffusion of renewable energy requires a novel supply and demand system for electricity. One remarkable method of controlling electricity demand is a demand-side control based on dynamic pricing. This study analyzes electricity consumption behavior using laboratory experiments. In particular, the authors focus on the effect of supply limitations on consumption behavior. The results of the experiment include significant findings that help provide an understanding of electricity consumption behavior. More specifically, the announcement of a supply limitation affects the decision to consume electricity. Results of this study indicate that cooperative people tend to decrease electricity consumption more when they are aware of the possibility of an electrical outage. This finding implies that researchers need a better understanding of the psychological aspects of electricity consumption behavior.