TY - GEN
T1 - E-commerce for the unreached community
AU - Ahmed, Ashir
AU - Rahman, Asifur
AU - Ohsugi, Takuzo
PY - 2011
Y1 - 2011
N2 - Most people at the BOP (base of the economic pyramid, the largest but the poorest community in the world comprising 69% of world population) do not have access to e-commerce services. The way e-commerce is designed and practiced today does not enable their participation. The reasons are: their purchasing power is low, they do not have any means to make online payments, and there is no infrastructure to deliver the purchased items to their doors. To include these 4 billion people, we propose an e-commerce framework by engaging MFI resources and our recently developed ePassbook system. This paper shows how the BOP community can enjoy the benefits of the e-commerce service by using the proposed model. The advantages of making e-commerce available to the BOP are discussed, in addition to the challenges involved in implementing the model.
AB - Most people at the BOP (base of the economic pyramid, the largest but the poorest community in the world comprising 69% of world population) do not have access to e-commerce services. The way e-commerce is designed and practiced today does not enable their participation. The reasons are: their purchasing power is low, they do not have any means to make online payments, and there is no infrastructure to deliver the purchased items to their doors. To include these 4 billion people, we propose an e-commerce framework by engaging MFI resources and our recently developed ePassbook system. This paper shows how the BOP community can enjoy the benefits of the e-commerce service by using the proposed model. The advantages of making e-commerce available to the BOP are discussed, in addition to the challenges involved in implementing the model.
UR - http://www.scopus.com/inward/record.url?scp=84865080939&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84865080939&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84865080939
SN - 9789728939366
T3 - Proceedings of the IADIS Int. Conf. ICT, Society and Human Beings 2011, Proceedings of the IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS, MCCSIS 2011
SP - 93
EP - 100
BT - Proceedings of the IADIS Int. Conf. ICT, Society and Human Beings 2011, Proceedings of the IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS, MCCSIS 2011
T2 - IADIS International Conference ICT, Society and Human Beings 2011, IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011
Y2 - 20 July 2011 through 26 July 2011
ER -