Demand response modeling in a day-ahead wholesale electricity market in Japan, considering the impact of customer risk aversion and dynamic price elasticity of demand

This study aims to develop a mathematical modeling approach to maximize the welfare of the price-responsive customers (CUs) in a wholesale electricity market in Tokyo, Japan. The contributions made by this paper in the quest to determine the role of CUs in a demand response market are twofold. First, the aversion of the CUs to the risk of choosing the Demand Response Programs (DPRs) is taken into account by considering their expected utility from consuming electricity. The proposed model is founded on the customer theory in microeconomics, using the concept of the expected utility function to model the behavior of the risk-averse CUs in response to different DPRs. Second, it introduces an hourly-based model for the short-term price elasticity of demand, considering the day-ahead price mechanism defined in the Japan Electric Power Exchange (JEPX) market. The estimated price elasticities are used in a price elasticity matrix of demand (PEMD) to precisely reflect the different response strategies, including flexible, in-flexible forward-shifting, backward shifting, and optimizing responses. An accurate day-ahead hourly load forecasting is performed, using the Seasonal Autoregressive Integrated Moving Average (SARIMA) model, which is trained on four years of data provided by the Tokyo Electric Power Company (TEPCO), with a mean absolute percentage error (MAPE) of 0.94%. The developed model is used to analyze the CUs’ behaviors with different response strategies in the JEPX market in Tokyo. By applying the Time-of-Use (TOU) and Real-Time-Pricing (RTP) programs, the results reveal a peak reduction potential of 10.7% and 7.3%, respectively, for the flexible CUs. Applying the RTP program to the curtailable loads can achieve a 7.7% reduction in daily peak demand and a 1.6% reduction in daily electricity consumption.