TY - JOUR
T1 - Consumers' willingness to pay for electricity after the Great East Japan Earthquake
AU - Morita, Tamaki
AU - Managi, Shunsuke
N1 - Funding Information:
We would like to thank the referees, Saul Lach, and the members of the RIETI Workshop and the Kanto Environmental Economic Workshop for their helpful comments. This work is supported by RIETI research project ‘Economic Analysis of Environmental, Energy, and Resource Strategies Following the Great East Japan Earthquake’, and the JSPS KAKENHI: Grant-in-Aid for Scientific Research (B) [ 21330067 ; 26285057 ] and the Grant-in-Aid for Specially Promoted Research [ 26000001 ]. All the statements are the authors’ own and they do not represent any authorities.
Publisher Copyright:
© 2015 Economic Society of Australia, Queensland.
PY - 2015
Y1 - 2015
N2 - The Great East Japan Earthquake of March 11, 2011 severely damaged the Fukushima Daiichi nuclear power plants, and reminded people of the potential risk of an electricity supply shortage. Consumers have started to pay attention to the source of electricity production since then. This study presents the results of both discrete choice experiments and choice probability experiments to determine citizens' willingness to pay (WTP) for residential electricity produced by solar, wind, and nuclear power, and by natural gas to evaluate the three energy-mix scenarios presented by the government of Japan. In addition, we measure the effects of positive or negative information about nuclear energy. The results indicate that on average, Japanese consumers have a negative WTP for electricity produced by nuclear power regardless of the information they read, and that their WTP for energy-mix change is far less than the price increase already planned by electrical companies, which do not have any prospects for an actual change in their energy mix.
AB - The Great East Japan Earthquake of March 11, 2011 severely damaged the Fukushima Daiichi nuclear power plants, and reminded people of the potential risk of an electricity supply shortage. Consumers have started to pay attention to the source of electricity production since then. This study presents the results of both discrete choice experiments and choice probability experiments to determine citizens' willingness to pay (WTP) for residential electricity produced by solar, wind, and nuclear power, and by natural gas to evaluate the three energy-mix scenarios presented by the government of Japan. In addition, we measure the effects of positive or negative information about nuclear energy. The results indicate that on average, Japanese consumers have a negative WTP for electricity produced by nuclear power regardless of the information they read, and that their WTP for energy-mix change is far less than the price increase already planned by electrical companies, which do not have any prospects for an actual change in their energy mix.
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U2 - 10.1016/j.eap.2015.09.004
DO - 10.1016/j.eap.2015.09.004
M3 - Article
AN - SCOPUS:84962001856
SN - 0313-5926
VL - 48
SP - 82
EP - 105
JO - Economic Analysis and Policy
JF - Economic Analysis and Policy
ER -