TY - JOUR
T1 - Consumer preferences for agricultural products considering the value of biodiversity conservation in the Mekong Delta, Vietnam
AU - Khai, Huynh Viet
AU - Yabe, Mitsuyasu
N1 - Funding Information:
The study is sponsored by the Japan Society for the Promotion of Science (JSPS) under the JSPS Postdoc Fellowship project (No. P12407 ). Our warmest thanks go to the staff in the department of Agricultural Economics and Resource–Environmental Economics, SEBA, Can Tho University for assisting in data collection.
Publisher Copyright:
© 2015 Elsevier GmbH.
PY - 2015/5/1
Y1 - 2015/5/1
N2 - Because biodiversity conservation is a crucial aspect of multifunctionality in agriculture, consumers may be willing to pay a higher premium for products with environmentally friendly farming techniques to preserve biodiversity. To analyze the effects of biodiversity on the market price of agricultural products, this study applied the choice experiment method to assess consumers' preferences for environmentally certified rice (termed "crane-friendly farming") proposed for growth in Tram Chim National Park, one of Vietnam's eight important bird areas. Our results indicate that the majority of Vietnamese Mekong Delta consumers agreed to buy the proposed environmentally certified rice. They were willing to pay a premium of VND 11 for one kilogram of environmentally certified rice to increase crane numbers and VND 1500 for a 100% increase in the biodiversity level. In addition, their implicit price for rice cultivation without chemical pesticides (organic rice) was VND 6200, a 62% premium over the price of normal rice.
AB - Because biodiversity conservation is a crucial aspect of multifunctionality in agriculture, consumers may be willing to pay a higher premium for products with environmentally friendly farming techniques to preserve biodiversity. To analyze the effects of biodiversity on the market price of agricultural products, this study applied the choice experiment method to assess consumers' preferences for environmentally certified rice (termed "crane-friendly farming") proposed for growth in Tram Chim National Park, one of Vietnam's eight important bird areas. Our results indicate that the majority of Vietnamese Mekong Delta consumers agreed to buy the proposed environmentally certified rice. They were willing to pay a premium of VND 11 for one kilogram of environmentally certified rice to increase crane numbers and VND 1500 for a 100% increase in the biodiversity level. In addition, their implicit price for rice cultivation without chemical pesticides (organic rice) was VND 6200, a 62% premium over the price of normal rice.
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U2 - 10.1016/j.jnc.2015.02.004
DO - 10.1016/j.jnc.2015.02.004
M3 - Article
AN - SCOPUS:84930041741
SN - 1617-1381
VL - 25
SP - 62
EP - 71
JO - Journal for Nature Conservation
JF - Journal for Nature Conservation
ER -