TY - JOUR
T1 - Can a Nudge Induce Garbage Disposal Behavior? Inducement in Prosocial Behavior
AU - Ozono, Sana
AU - Kai, Kiichiro
AU - Ori, Mutsuki
AU - Yamazaki, Yudai
AU - Lian, Cao
AU - Kashimoto, Yukitoshi
AU - Kamisaka, Daisuke
AU - Nakamura, Yugo
AU - Arakawa, Yutaka
N1 - Publisher Copyright:
2023 Copyright for this paper by its authors.
PY - 2023
Y1 - 2023
N2 - In this study, the target behavior of prosocial behavior was defined as garbage disposal (behavior of taking out the trash), and an intervention method using an inducement was proposed and evaluated. Specifically, we conducted an intervention in which the saturation of a trash can was visualized using a colored light that could be changed to red, yellow, and green. In addition, questionnaire surveys were administered before and after the intervention to 28 undergraduate and graduate students and faculty members, asking about their attitudes and feelings toward garbage disposal behavior, and personality traits. The results of a survey on the frequency of trash disposal be-fore and after the experiment showed that the time that the saturated trash can was left unattended was reduced by 81%. The questionnaire survey confirmed that the intervention increased the positive attitude toward trash disposal behavior, indicating that the intervention had an impact on trash disposal behavior. In addition, we were able to confirm the characteristics of individual personality traits and susceptibility to intervention.
AB - In this study, the target behavior of prosocial behavior was defined as garbage disposal (behavior of taking out the trash), and an intervention method using an inducement was proposed and evaluated. Specifically, we conducted an intervention in which the saturation of a trash can was visualized using a colored light that could be changed to red, yellow, and green. In addition, questionnaire surveys were administered before and after the intervention to 28 undergraduate and graduate students and faculty members, asking about their attitudes and feelings toward garbage disposal behavior, and personality traits. The results of a survey on the frequency of trash disposal be-fore and after the experiment showed that the time that the saturated trash can was left unattended was reduced by 81%. The questionnaire survey confirmed that the intervention increased the positive attitude toward trash disposal behavior, indicating that the intervention had an impact on trash disposal behavior. In addition, we were able to confirm the characteristics of individual personality traits and susceptibility to intervention.
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M3 - Conference article
AN - SCOPUS:85166927052
SN - 1613-0073
VL - 3436
SP - 39
EP - 48
JO - CEUR Workshop Proceedings
JF - CEUR Workshop Proceedings
T2 - 11th International Conference on Behaviour Change Support Systems, BCSS 2023
Y2 - 19 April 2023
ER -