Albertazzi et al. (2013) showed naturally biased associations between geometric shapes and colors in Italian participants, suggesting that the "warmth" and "lightness" of color might account for the color-shape associations. In the present study, we replicated the previous study in Japanese participants to examine whether color-shape associations were unlikely influenced by differences between languages and cultures. Results showed that Japanese participants associated shapes with specific colors, and these color-shape associations, by and large, were consistent with those in the previous literature. In addition, correspondence analysis indicated that most of the color-shape associations could be interpreted by congruent "warmth" perception for colors and shapes. Therefore, semantic associations between visual features of color and shape might lead to the color-shape associations.
|Number of pages
|Psychology of Aesthetics, Creativity, and the Arts
|Published - Feb 1 2015
All Science Journal Classification (ASJC) codes
- Developmental and Educational Psychology
- Visual Arts and Performing Arts
- Applied Psychology