Abstract
This study offered the guideline of "Requirement for the recognition of the local-food brand as the local brand " as quality criteria of the work product of Project Quality Management for a local branding project of a local agency.
Translated title of the contribution | 1404 A Study on Quality Management of Local-food Brand: Formulation Guide line of "Requirement for Recognition of Local-food Brand as Local Brand" |
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Original language | Japanese |
Pages (from-to) | 299-304 |
Number of pages | 6 |
Journal | プロジェクトマネジメント学会研究発表大会予稿集 |
Volume | 2012 |
Issue number | 0 |
DOIs | |
Publication status | Published - 2012 |