農業生産管理システム普及に関する経営主体の意思決定要因と普及指導機関の役割―茨城県内4農業法人を対象とした事例分析―

<p>This study aimed at identifying factors that influence decisions in the dissemination of agricultural production management systems and considering the roles of extension agencies. The implementation decision-making process was evaluated at four farming companies implementing a new agricultural production management system in Ibaraki Prefecture as a case study. From the results of trial test of systems, companies that correspond to area increases by limited labors tended to discount the need to manage information. They also recognized conflict between information management and other tasks, such as infrastructure development. Companies that were concerned with production management also did not adopt the system because they could not use the previous method to manage employees or because the system was difficult to operate. In all cases, a common decision-making factor was the complexity of the system's interface. We concluded that the roles of extension agencies are as follows: (1) to encourage farmers to recognize the importance of production management and to present the economic effects of management systems; (2) to support system implementation by matching farmers and systems; and (3) to connect the needs of farmers with those of system implementers or innovators in order to contribute to the useful development and innovation of agricultural management systems.</p>